19 March 2013 Last Updated on 19 March 2013
19 March, 2013
Decoding the
Hobbit Down under: Local Viewers Sought for Global
Survey
An
international post-viewing survey of The Hobbit: An
Unexpected Journey has already drawn a large international
response on whether people’s expectations were fulfilled and
confirmed after seeing the movie.
Lead researcher Dr
Carolyn Michelle of the Audience Research Unit at the
University of Waikato is hoping to now turn local attention
to the questionnaire, with the DVD released today.
“We
have been very pleased with the international response to
date, but would really like to dig deeper into the thoughts
of the local community and New Zealanders in general on how
they felt after seeing the movie and how discussion, debate,
marketing and promotion of the film shaped subsequent
responses to it”.
Locally, The Hobbit has generated
debate about the power of Hollywood to dictate terms and
conditions in the local film industry – and wider.
An
industrial dispute during filming nearly derailed the
project until the New Zealand government agreed to introduce
new employment legislation, a controversial decision which
drew widespread criticism.
“The results from the
pre-release survey show a pattern of eight distinctive
perspectives,” says Dr Michelle.
In New Zealand in
particular there was a high number of what Dr Michelle calls
“anxious investors” – not necessarily fans, but people
worried that after a significant investment by the local
film industry and even the government, The Hobbit might not
be successful – but very much hoping it would be, and also
very proud of New Zealand’s involvement in this film
production.
Now the film and DVD is out, the second phase
of the survey, a post-viewing questionnaire is now available
online. http://flashq.rcc.ryerson.ca/Hobbit/
The survey
is in the second part of a three phase project, the next of
which is the launch of a multi-lingual survey. “In the next
phase, we plan to post the survey in Danish, Dutch, German
and Spanish, to get an even broader response,” says Dr
Michelle.
ends
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